Discover unique handcrafted Fair Trade items for Natural Living
Since 2008 we have worked closely with our Artisan Partners from Africa & beyond to create a unique Fair Trade range combining contemporary designs with traditional skills
We buy directly from self-sourced co-operatives and many of our wonderful Fair Trade gift ideas can only be found here, including handmade Soapstone Bowls & Sizzlers and Olive wood 100% natural Kitchenware, beautiful Homeware, unique Gifts, vibrant Fashion, fun Jewellery, traditional Art, Animal Carvings. Health & Beauty and much more

Discover unique Fair Trade Gift ideas of great quality at a competitive price from our website. We also supply Wholesale & are based near to Royal Wootton Bassett, Swindon, Wiltshire for trade visits by arrangement

The Friendly Trading Team

Our Story

After many years being hugely fortunate & travelling the world with my work, I decided to combine my ambition to set up my own family business with a fascination with different cultures and strong sense of fair play. There are many companies offering beautiful items from the Far East but far less from Africa, so we decided to focus there.
So it would have to be a Fair Trade business offering items that are handcrafted, unique, high quality, made from natural materials, sourced from co-operatives that don`t sell outside their own locality...and there would have to be a wide range to attract enough customers. Plus we would work with the Artisans to make a range of practical items which are attractive to a wide market. Easy!

Our office is based on our smallholding & we have a large warehouse at a local farm.


So we welcome you to our  and hope you enjoy discovering our range of wonderful, unique items as much as we enjoy sourcing them.

All Best Wishes,

David Westbury & the Team

Royal Wootton Bassett,
Wiltshire, England



The Friendly Trading Company is a trading name of Friendly Horizons Ltd
Company number 6670651
VAT Reg 940 1514 58

Registered in 2008
Royal Wootton Bassett, Wiltshire, England